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The Delhi High Court has issued an order safeguarding the personality rights of veteran journalist Rajat Sharma. Justice Amit Bansal restrained eight individuals and entities from misusing Sharma’s name, image, voice, or likeness through artificial intelligence or deepfake technology for personal or commercial purposes without his explicit written consent.
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The SKAS team advising on the transaction was led by Sumit Kochar, Managing Partner; Shivam Gera, Partner; Rupa Agarwal, Associate Partner; with support from Jaydeep Saha, Associate; and Rashi Banga, Associate.
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Protection of personality rights begins with becoming aware of the scope of protection under Indian law. Various practical steps can be taken to prevent the violation of personality rights by regularly monitoring the usage of a celebrity’s name and content across various platforms.
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This case pertains to fraudulently allotting DDA plots meant for 33 Dwellers to other non-existing persons on the basis of forged documents in the area of Delhi and selling the same in the open market
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With IP law becoming more robust over time, both on a global and Indian scale, stakeholders have felt more comfortable investing more resources into research, development, and innovation, with an intention to effectively commercialise the same, says Adheesh Nargolkar
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