Arata has successfully raised Series A funding with the participation of prominent investors. The funding round was led by Unilever Ventures, the venture capital arm of Unilever, with contributions from L’Oréal’s corporate venture capital fund, BOLD (Business Opportunities for L’Oréal Development), and existing investor Skywalker Family Office.
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The road to transformation was challenging. Internal resistance to change in the team was partly due to work pressure and a lack of appreciation for automation. Additionally, resource and funding limitations made automation difficult. however, Jyothi VK, General Counsel, and Senior VP, ABFRL decided to push forward, collaborating with the in-house IT team and small vendors to develop a website and automate approval processes using existing infrastructure. This success energized her to continue the digital journey, implementing various tech initiatives to increase the legal team's efficiency and visibility.
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