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Protection of personality rights begins with becoming aware of the scope of protection under Indian law. Various practical steps can be taken to prevent the violation of personality rights by regularly monitoring the usage of a celebrity’s name and content across various platforms.
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Common pitfalls such as overlooking IP ownership, inadequate agreements, failure to monitor compliance, neglecting open source obligations, ignoring flexibility needs, and underestimating legal counsel can lead to significant challenges writes K Satish, Group Chief Legal Officer , Intellect Design Arena.
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With IP law becoming more robust over time, both on a global and Indian scale, stakeholders have felt more comfortable investing more resources into research, development, and innovation, with an intention to effectively commercialise the same, says Adheesh Nargolkar
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