Author
Archana helps B2B organisations enhance their market position, client base, and service offerings, leading to overall profitability. She has 18+ years of leadership experience at top-tier firms including Deloitte, KPMG, Trilegal, and HP.
To grow sustainably and minimise the risks associated with the loss of a rainmaker, firms need to adopt strategies that institutionalise client relationships, build robust internal capabilities, and create a strong brand identity
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