Deal Closed | Berger Paints India Ltd | Setting Up of E-Commerce Platform

Name of Client: Berger Paints India Limited 

Deal Description: Khaitan & Co advised and assisted Client in relation to setting up of an e-commerce platform for sale of paints, coatings including applying agents, painting equipment etc and providing services of application through designated applicators/ authorized dealers. 

Team Members: Arindam Sarkar (Partner), Shourya Sengupta (Principal Associate), Sneh Lata (Associate) and Anwesha Sinha (Junior Associate) 

Role of Firm: We acted as the counsel to the Client to advise and assist the Client in finalising the structure of the e-commerce model for carrying out the proposed business by the Client; drafting and finalizing the online sale agreement with the authorised dealers, privacy policy, e-commerce terms of use and disclaimer documents for the website of the Client. 

Unique Feature of Transaction: The matter involved complex structuring issues involving setting up of an e-commerce platform as permissible under the current foreign exchange caps on e-commerce platforms in India.