Author
Associate, S&R and Associates
The CCI Order seems to represent a shift in the approach from that adopted in the CCI’s AIOVA Order. This is also notable since the pandemic may have resulted in the realization of some of the untapped ‘efficiencies and consumer benefits’ alluded to by the CCI above, including by way of e-commerce platforms supporting the provision of essential (and other) supplies, reducing disruptions, and enabling safe and socially distanced retail. In addition, the services provided by e-commerce platforms have not been limited to metros and Tier-I cities, but have been increasingly availed of by people in Tier II and III towns in India
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