ASCI’s Draft Guidelines for Influencers: Setting New Hurdles or New Trends?

Digital media platforms (including short video platforms), which are primary mediums for influencers to scale their popularity, and brands, management agencies engaging influencers for their services, will also benefit from the Influencer Guidelines, in as much as they will no longer have to rely solely on contractual arrangements and organisational policies for monitoring the conduct of an influencer, but can now rely on a recognised body such as the ASCI and its mechanisms with respect to the business and conduct of influencers on digital media.