Author
Tanu Banerjee is a Partner in the Corporate and Commercial practice group in the Mumbai office. She focusses on technology, media, entertainment, corporate and commercial laws. Tanu has advised several technologies and media clients, such as OTT platforms, digital media companies, technology companies, production houses, and filmmakers on a range of commercial arrangements including commercialisation of technology and media content, technology collaborations and licensing, content licensing, acquisition of content rights, production of original content, film financing, advertising and branding deals, and talent engagements. Tanu also has experience in advising both domestic and foreign clients on a range of corporate transactions, such as joint venture transactions, corporate restructuring, business transfers, commercial contracts, and routine advisory on legal and regulatory compliances in India
Digital media platforms (including short video platforms), which are primary mediums for influencers to scale their popularity, and brands, management agencies engaging influencers for their services, will also benefit from the Influencer Guidelines, in as much as they will no longer have to rely solely on contractual arrangements and organisational policies for monitoring the conduct of an influencer, but can now rely on a recognised body such as the ASCI and its mechanisms with respect to the business and conduct of influencers on digital media.
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