Author
Soumya is the Senior Editorial Lead for BW Marketing World. Spearheading the beat, she writes extensively on the Indian media, marketing and advertising fraternity.
While there lie plenty of challenges in this burgeoning space, experts respond to some relevant concerns and advocate tightening their seat belts at the same time.
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Experts believe that there has been a powerful transition of the general counsel from gatekeepers to business enablers today, allowing them to offer better business solutions on the table
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